Today I received several emails that had a video sales letter for an affiliate product to show me how to generate automatic cash.
First off the video was 34 minutes long. At least he showed that on his screen. It started off by showing me his family and then proceeded to talk about internet marketing stuff that I already knew.
There were no controls that allowed me to fast forward the video to get to the meet of his message.
So, what did I do? Closed the browser. I might have been interested in his product but it wasn’t worth MY time to find out; and pay him TOO.
How did so many internet marketers forget good marketing skills? You only have a few seconds to get the buyers attention; certainly not 34 minutes.
I understand some people like videos a lot. But, there are equally as many that don’t. So, if you want to sell to the masses provide videos (if you must) AND printed sales letters as well. Be considerate of other people’s time. Don’t forget that people simply want to know “what’s in it for me”.
Ok, that’s my rant for today. But, I hope it is also a lesson learned by others wanting to market their products.
